How to Copy Negative Keywords in AdWords to Another Account: A Comprehensive Guide

6 min read

Introduction

Have you ever found yourself wondering how to efficiently manage your Google AdWords campaigns, especially when it comes to negative keywords? You're not alone. Negative keywords are crucial for ensuring that your ads reach the right audience while avoiding irrelevant traffic that can drain your budget. In fact, studies indicate that businesses can save up to 20% of their ad spend by effectively utilizing negative keywords.

The ability to copy negative keywords from one AdWords account to another can streamline campaign management, especially for agencies or businesses managing multiple accounts. This post aims to guide you through the process of copying negative keywords, ensuring that you maintain efficiency and effectiveness in your advertising strategy.

By the end of this article, you will understand:

1. The importance of negative keywords in AdWords.
2. The step-by-step process to copy negative keywords between accounts.
3. Best practices for managing negative keywords effectively.

We will also explore how FlyRank’s services can enhance your digital marketing strategy, particularly with our AI-Powered Content Engine and our localization services, which ensure your campaigns resonate across various markets.

Let’s dive into the details of how to copy negative keywords in AdWords to another account and optimize your advertising efforts.

Understanding Negative Keywords in AdWords

Negative keywords are terms that prevent your ads from showing up in certain queries. By identifying these irrelevant search terms, you can avoid clicks from users who are unlikely to convert. For instance, if you sell premium bicycles, adding "cheap" as a negative keyword ensures that your ads won't appear for searches that include this term.

Why Are Negative Keywords Important?

1. Cost Efficiency: By excluding terms that don’t convert, you can save money and improve your return on investment (ROI).
2. Targeted Traffic: Negative keywords help you reach a more relevant audience, increasing the likelihood of engagement and conversions.
3. Ad Relevance: They contribute to maintaining a high Quality Score, which can enhance your ad's performance and lower costs.

Types of Negative Keywords

1. Negative Phrase Match: Ads won’t show for searches that include the exact phrase of the negative keyword (e.g., "cheap bicycles").
2. Negative Exact Match: Ads won’t show for searches that match the negative keyword exactly (e.g., "cheap mountain bike").

Understanding these nuances can help you strategically manage your ad campaigns.

The Process of Copying Negative Keywords

Transferring negative keywords from one account to another can be a straightforward process if you follow the correct steps. Here’s how to do it:

Step 1: Access Your Google Ads Account

1. Log in to your Google Ads account where you have the negative keywords you want to copy.
2. Select the Campaign or Ad Group containing the negative keywords.

Step 2: Navigate to Negative Keywords

1. In the left-hand sidebar, click on Keywords.
2. Select Negative Keywords from the dropdown menu.

Step 3: Copy Negative Keywords

1. Select the Negative Keywords you wish to copy (you can select multiple keywords).
2. Click on the Edit menu located at the top of the page.
3. Choose Copy from the dropdown options.

Step 4: Switch to the Target Account

1. Log in to the Google Ads account where you want to paste the negative keywords.
2. Navigate to the desired Campaign or Ad Group.

Step 5: Paste Negative Keywords

1. Again, click on Keywords and select Negative Keywords.
2. Click on the Edit menu and choose Paste.
3. Review the pasted keywords to ensure accuracy and relevance.

Step 6: Save Changes

1. Make sure to save any changes to ensure that the copied negative keywords are active in the new account.

Best Practices for Managing Negative Keywords

To maximize the effectiveness of your negative keywords, consider the following best practices:

1. Regular Review and Update

The digital landscape is always changing, and so should your negative keyword list. Review your campaigns regularly to identify new negative keywords that can be added.

2. Use Shared Negative Keyword Lists

If you manage multiple campaigns, consider using shared negative keyword lists. This allows you to apply the same set of negative keywords across different campaigns, saving time and maintaining consistency.

3. Utilize Google Ads Editor

Google Ads Editor allows bulk editing, which can significantly speed up the process of managing negative keywords. You can copy and paste negative keywords across accounts more efficiently.

4. Analyze Search Terms Report

Regularly check the Search Terms Report to identify new irrelevant keywords that might warrant being added as negative keywords. This proactive approach helps in maintaining the relevance of your ads.

5. Collaborate with AI-Powered Tools

Leveraging tools like FlyRank’s AI-Powered Content Engine can enhance your overall strategy. This engine generates optimized content that attracts the right audience, helping to complement your negative keyword strategy by ensuring your ad copy is relevant and engaging.

Case Study: Successful Application of Negative Keywords

VMP Case Study

A prime example of effective negative keyword management is seen in our collaboration with Vinyl Me, Please (VMP). By employing a tailored, AI-driven content strategy, VMP was able to engage a broader audience while effectively filtering out irrelevant clicks. This strategy not only improved traffic quality but also significantly increased overall engagement.

To learn more about how VMP leveraged our expertise, check out the VMP Case Study.

Serenity Case Study

Similarly, we supported Serenity, a new entrant in the German market, by implementing an effective negative keyword strategy that resulted in thousands of impressions and clicks within just two months of launch. This showcases the importance of strategic keyword management in achieving rapid success in new markets. For more details, read the Serenity Case Study.

Conclusion

Copying negative keywords in AdWords to another account is a valuable skill that can enhance your campaign's effectiveness and efficiency. By understanding the importance of negative keywords and following the steps outlined in this guide, you can ensure that your ads reach the right audience and maximize your advertising budget.

Moreover, incorporating best practices and leveraging tools like FlyRank’s services can further streamline your digital marketing efforts. Our AI-Powered Content Engine and localization services can help you adapt your messaging for various markets, ensuring relevance and engagement.

As you implement these strategies, remember that effective management of negative keywords is not just about exclusion; it's about creating a focused, efficient advertising strategy that drives results.

FAQs

1. Can I copy negative keywords from one account to another without losing data?

Yes, when you copy negative keywords, they maintain their settings in the new account. However, ensure that you review them in the context of the new campaigns to avoid any misalignment.

2. How often should I update my negative keyword list?

It’s best to review your negative keyword list at least once a month or whenever you notice shifts in your traffic patterns. Regular updates can help maintain the relevance of your ads.

3. What should I do if I accidentally delete a negative keyword?

If you accidentally delete a negative keyword, you can quickly add it back using the previous steps or restore it if you've kept a backup of your keyword lists.

4. Can I use negative keywords in Display and Video campaigns?

Yes, negative keywords can be used in Display and Video campaigns, but they function differently than in Search campaigns. Be cautious about how you apply them.

5. How can FlyRank assist with my digital marketing efforts?

FlyRank offers various services, including an AI-Powered Content Engine that generates optimized and engaging content, making it easier to attract your desired audience effectively. Additionally, our localization services can help adapt your campaigns for different languages and cultures, ensuring that your messaging resonates globally.

By understanding and implementing these strategies, you’ll be well on your way to mastering negative keywords in Google Ads, ultimately leading to a more successful advertising campaign.